ArtReImagined Project for Kunsthistorisches Museum Vienna

#ArtReimagined is a photographic project that began in 2024 from the collaboration between Zaira Zarotti and Anna Attems (@kunstfueruns).
Our goal is to bring the spirit of (old) masterpieces from museum collections to life through artistically staged photographs. By sharing insights about the artists and their works, we aim to highlight the treasures of art history and spark curiosity in our audience.
Social media offers a unique opportunity to share art with people around the world. Every day, thousands—if not millions—of individuals engage with art through Instagram.
This project was born from the desire to bring as many people as possible closer to the world of art through social media by sharing meaningful content—original works of art in their own right.

The first project in the #ArtReImagined series was created for @kunsthistorischesmuseumvienna. I selected three paintings from the museum’s collection and reimagined them through staged photography. The purpose of this project is not to create perfect photographic replicas but to reinterpret these masterpieces—hence the name of the project. Drawing inspiration from them, I aimed to create contemporary works that align with the visual language of social media.